
7th Annual IGAA Conference
Conference Schedule
(subject to change)
Elite Artist Track Sessions
Thursday - July 6, 2017 and Friday - July 7, 2017
9:30 AM to 3:00 PM
Lunch at 12:00 PM
The State Of The Gospel Music Industry
Building A Solid Fan Base
Marketing and Promotion on a Fixed Budget
Maximizing and Monetizing Digital Marketing: Media, Email Marketing, Social Media and Merchandise (using email marketing, maximizing websites for ecommerce, cost effective online advertising)
Lifestyle Marketing: Expanding Music Beyond The Church (expanding an artist brand, developing corporate partnerships, non-traditional marketplace and mediums)
Ending The Year In The Black
It's All About The Sales
Business Planning
Advanced Tax Strategies and Planning
Establishing a 3-6-9 plan
Touring
CCLI
Saturday - July 8, 2017
Product Reviews
One on One Consultation
10:00 AM - Radio with Lee Michaels, Brodric Purvis, Tracy Morgan, Winston Chaney